Citing his "low-key yet arresting teaching style" and accessibility, BusinessWeek recently profiled Mike Dore, a marketing instructor at the University of Oregon's Lundquist College of Business, as a favorite of students long after they have left his classroom. Dore was selected based on feedback from students responding to the magazine's survey of undergraduate business programs throughout the country.

In its profile, BusinessWeek noted how Dore keeps lessons relevant and interesting. For instance, every year he records a selection of Super Bowl ads, edits them down, collects the press on them, and lectures on why they are important. As one student noted, "I don't think there was a dull moment in his class." The magazine also lauded Dore for answering questions on his home phone after official office hours and making students feel comfortable reaching out to him for advice, even on projects for other courses.

"Mike is a model for the dynamic and collegial education that is a hallmark of the Lundquist College of Business. It is easy to see why BusinessWeek chose to profile him. Students have raved about Mike for years, citing him as one of the most influential people in their lives," noted Assistant Dean of Undergraduate Programs Wendy Mitchell.

For the past nine years, Dore served as the first director of the college's Honors Program, where he fostered a sense of camaraderie among the students and helped graduates obtain excellent jobs and/or admission into M.B.A. programs. During that time, he won numerous teaching awards from the Business Advisory Council, a group of business leaders that advocate for the college and provide advice on issues of importance.

Prior to his tenure at the Lundquist College, Dore was founder and president of Los Angeles-based Gaunt-Dore-Snyder Advertising Agency for seventeen years. Before starting the agency, he worked in marketing management and marketing research at Buckeye International and Carnation Co. (now Nestlé). He also previously taught at the University of Southern California where he was a two-time winner of the Golden Apple Teaching Award.

Dore was one of only nineteen professors and instructors nationally that BusinessWeek profiled for its second annual "Favorite Professors" series.